Michael Mace skriver om hur företag, trots allt prat om web 2.0 och den nuvarande högkonjunkturen, underskattar hur internet kommer att påverka deras affärer.

To understand what the web is going to do to our businesses, you have to look at it as both an application development platform and a new communication medium. Either change alone would have huge impacts, but the two together are especially powerful.

Vidare:

To a marketeer, the situation is as if someone had simultaneously created TV, radio, billboards, and newspapers.

Internet har överträffat många av de förväntningar som fanns även under bubblan 99-00 men det finns mycket kvar att förändra. Automatiseringen fortsätter.

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