Michael Mace skriver om hur fÃ¶retag, trots allt prat om web 2.0 och den nuvarande hÃ¶gkonjunkturen, underskattar hur internet kommer att pÃ¥verka deras affÃ¤rer.
To understand what the web is going to do to our businesses, you have to look at it as both an application development platform and a new communication medium. Either change alone would have huge impacts, but the two together are especially powerful.
To a marketeer, the situation is as if someone had simultaneously created TV, radio, billboards, and newspapers.
Internet har Ã¶vertrÃ¤ffat mÃ¥nga av de fÃ¶rvÃ¤ntningar som fanns Ã¤ven under bubblan 99-00 men det finns mycket kvar att fÃ¶rÃ¤ndra. Automatiseringen fortsÃ¤tter.